About Geoff
Helping you realise your potential for a better business and a better life.
My mission is to inspire growth focused business owners and managers to be better at business, realise more of their potential and develop the skills to do the same for others.
I provide proven tools, training and support that teaches and enables business owners to think more strategically and create time for working ‘on’ their business instead of feeling stuck ‘in’ it.


Bigger success is not about pushing harder, it’s about working smarter!
I understand the challenges of growing a successful business from first-hand experience.
I also know what it looks like up ahead and am here to help you create a business that gives you the lifestyle you want.
I will offer you access to a comprehensive suite of market-proven business growth tools, leadership development training, business coaching and personalised mentoring.
Business coaching and training from a highly experienced business owner.
Whatever stage you’re at, whatever you want to achieve in business, I will help you work out how to get there. If you choose to work with me you will have access to considerable experience, fresh perspectives, personal guidance and support to be better at business and achieve more in life.

About Me
I’m a small business specialist, strategist, trainer — and one of New Zealand’s most experienced strategic business coaches and mentors.
I typically work with established, growth-focused business owners and entrepreneurs who want to build a better business, enjoy a better lifestyle – and realise more of their potential along the way.
My journey started in banking, but I left the bank at 21 to start my first business. Fortunately, that went well — and 40 years later, I’ve started, built, and grown 14 businesses across 11 industries, including financial services, publishing, food distribution, IT Services, an ISP and a proprietary software business. Some were local, others regional or nationwide and one was international. Seven of my businesses reached the point where they were run under management, without me needing to be there.
Since 2003, I’ve also coached and mentored over 200 business owners — most for a year or more — through 7,000+ face-to-face business sessions. I’ve also led hundreds of workshops on leadership, strategy, decision-making, planning and growth.
I’m a professionally trained coach, a Licensed Facilitator of the Coach Clinic Training (CoachU, USA & Australia), and an NLP Master Practitioner. (NLP, is about how we think, communicate, and condition ourselves for high performance — in business, and life.)
I’m married with six adult kids and four grandkids. Outside of business, I’m into high performance (in sport and business), the beach, surfing, and enjoying good times with my wife and family.
If you’re ready to build a business that truly works for you — and live your life on your terms — I’d love to help. Feel free to get in touch. We’ll talk about your goals and see if I’m right for you.
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