Geoff Knox

Is That a Strategy or Just a Tagline? How to Tell the Difference A good tagline can make you feel something. But that doesn’t make it a strategy. Many business owners confuse taglines with strategy – and it’s easy to see why. A clever tagline can sound strategic. It might even inspire the team or […]

Fast Strategy? That’s a Risk! “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”Sun Tzu, The Art of War. If there’s one thing I’ve learned after decades in business, it’s that successful strategists don’t rush. They know that timing is everything – and that saying no is

What Makes A Great Strategy – And How To Spot a Weak One. Last week, I unpacked the role of strategy in business – what it is, why it matters, and how it’s different from a goal, a plan, or a set of tactics. This week, we go one level deeper – because while every

If That’s Strategic – What is Strategy? The more comfortable we are with business jargon, the more clearly we can think – and the more confidently we can decide, compete and lead. Over the past four weeks, I’ve been talking about the differences between task, tactical, operational, and strategic thinking, decisions and activities. Now it’s

Not All Decisions Are Created Equal Over the past few weeks, I’ve unpacked four types of thinking – task, tactical, operational, and strategic – each suited to different types of decisions and with different levels of impact. Now, I’m bringing it all together in a simple tool built to highlight what most people miss: 👉 “Not

What Type of Thinking Are You Using? Ever find yourself making all your decisions, the same way, again and again?  Most business owners do, and don’t even realise it. Yet, the type of thinking you bring to a decision shapes everything that follows: the results you get, the opportunities you see (or miss), and whether