Geoff Knox

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Is That a Strategy or Just a Tagline? How to Tell the Difference.

Is That a Strategy or Just a Tagline? How to Tell the Difference A good tagline can make you feel something. But that doesn’t make it a strategy. Many business owners confuse taglines with strategy – and it’s easy to see why. A clever tagline can sound strategic. It might even inspire the team or […]

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If That’s Strategic – What is Strategy?

If That’s Strategic – What is Strategy? The more comfortable we are with business jargon, the more clearly we can think – and the more confidently we can decide, compete and lead. Over the past four weeks, I’ve been talking about the differences between task, tactical, operational, and strategic thinking, decisions and activities. Now it’s

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