Geoff Knox
Founder
I’m a small business specialist, strategist, trainer and one of NZ’s most experienced strategic business coaches / mentors.
My typical clients are established, growth-focused business owners and entrepreneurs who want to build a better business to realise more of their potential, and enjoy a better lifestyle.
My journey started in banking, but at 21 I left to start my first business. That went well, and 40 years later I’ve owned, built, and grown 14 businesses across 11 industries — including financial services, publishing, IT, distribution, telecommunications, and more. They were local, regional, and nationwide. Seven of those businesses reached a point where I was no longer needed.
Since 2003, I’ve coached and mentored over 200 business owners — usually for a year or more — and delivered more than 7,000 face-to-face business sessions and led hundreds of workshops on strategy, leadership, decision-making, planning and growth.
I am a professionally trained Coach, a Licensed Facilitator of the Coach Clinic Training (CoachU, USA and Australia) and an experienced NLP Master Practitioner (INLPTA).
I’m married with 6 children and 3 grand-children. My personal interests include high performance coaching, mentoring, surfing and good times with his wife and family.
Not just a strategist, but a practitioner – I love to help you create a better business — and enjoy a better life — on your terms.

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